Dr. Preston connected me with a professor who is the assistant professor of Entrepreneurship at Illinois State University. I simply asked him what basic concepts do people use to start up their businesses? My notes weren't very put together so i'm going to re-write them in a way you guys can actually understand them. First thing he told me was a process called lean start up which is more time consuming, but cheaper. This process consists of you going out, and talking to the costumer group you are targeting. Before you start talking to them however there are a couple basic rules. The first rule is never ask the costumer for future behavior, For example, Would you buy this shirt for $30. The reason being we as humans are taught to sugar coat, and be nice so of course were going to say yes to $30 when we might only be willing to pay $20 for it. Rule 2 is that your opinion is invalid and the customer always knows better, because they will be buying the product. When going out to talk to customers you prepare a simple scientific method. Make your Hypothesis, experiment, draw a conclusion. The basic principle behind a Lean Startup is to measure what you have built, learn from it, and fix what you need to over and over again. There will always be a issue it will never be perfect. On a side not when customers come to you with concerns exchange info with them, because when you find a solution to there issue you can tell them, and then they will feel as if they played a part in helping you start your company. The reasoning behind this is when someone feels connected in something they are more willing to not only buy your product, but tell friends about it.
https://www.youtube.com/watch?v=jBlrLqsjIDw
No comments:
Post a Comment